Paid Advertising (PPC & Google Ads)

How We Build PPC Campaigns That Work

We strive to keep things simple yet powerful. Here’s the behind-the-scenes peek at how we do it:

Discovery & Planning – We explore your objectives, clientele, and brand in order to establish a strong base.
Market & Competitor Research – We conduct competitor and market research in order to identify areas of growth.
Campaign Planning and Optimization – We develop accurate keyword and audience optimization that achieves optimal effects.
Ad Creation & Launch – We create persuasive ads with powerful copy, graphics, and video that sell.
Continuous Optimization – We constantly test and modify ads to achieve improved performance.
Transparent Reporting – We issue transparent and detailed reports to enable you to know what is performing.

Paid Advertising Channels We Specialize In

Google Ads (Search, Display & Shopping)

We assist in making your business visible in the most popular search
engine across the world.

Search Ads – Reach high-intent customers who are actively searching
for your products or services.
Display Ads – Build brand awareness with eye-catching banners
across millions of websites.
Shopping Ads – Display your goods with images, prices, and
direct buying links so your sales are instantly generated.

Social Media Advertising (Facebook, Instagram, LinkedIn, Twitter)

Your customers are likely to be on social media daily. We make sure your brand is too.

Facebook & Instagram Ads – This uses targeted demographics, interests, and behaviors to reach out to a broader audience and attract sales.
LinkedIn Ads – Ideal when a business intends to create quality leads and business prospects suitable for the B2B world.
Twitter Ads – Increase visibility and conversations around your brand with trending and promoted ads.

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YouTube & Video Advertising

Video is one of the most powerful ways to connect with your audience.

Run skippable and non-skippable ads that grab attention.
Target users based on demographics, interests, and behaviors.
Promoting your brand story, products, or services in an engaging way.
Retarget viewers who have interacted with your videos.

Retargeting & Display Campaigns

Not everyone converts the first time—but we bring them back.

Retargeting Ads – Re-engage people who visited your site but didn’t purchase.
Display Campaigns – Keep your brand visible with banners and creatives across relevant websites.
Increase Conversion Rates – Target warm leads who already know your business to boost sales.

Landing Page Optimization & A/B Testing.

To reach customers on clicks, great ads require great landing pages.

Easy-to-read and attractive landing pages with powerful calls-to-action.
Fast-loading, mobile-optimized designs for better user experience.
A/B testing to compare different versions and choose the best-performing one.
Conversion tracking to measure what truly drives results.

Why Work With Us?

Certified PPC specialists who actually care about results.
Start-to-finish campaign management—no hand-offs, no gaps.
Reports that are easy to understand and show you what’s really working.
Campaigns tailored around your unique goals.
A focus on growth that lasts, not just clicks for fun.

We are not at the Soft System Solution to run ads. The reason we are here is to create a campaign that shifts the needle, be it more leads, more sales, or simply making your brand impossible to overlook.